Who are we ?
Raising Digital Citizens began as a personal journey when co-founder and bestselling author Jessica Joelle Alexander—together with her husband and CEO, Soren Poulsen—faced a dilemma familiar to many parents: their daughter, Sophia, wanted her first phone.
Handing her access to a vast digital world felt like handing her the keys to a car without any driving lessons. Determined to guide her responsibly, Jessica embarked on months of rigorous research—consulting leading Danish experts and drawing on her extensive background in parenting and cultural psychology. Over time, this grew into years of further testing and refining her ideas with families across the globe. From these in-depth conversations and hands-on experiments, Raising Digital Citizens was born.
Our Founders
Jessica Joelle Alexander
An internationally acclaimed Danish Parenting Expert, Cultural Researcher, Speaker, and Columnist, Jessica’s work has appeared in The Wall Street Journal, BBC World News, TIME, Vanity Fair, NPR, and more. She authored the global bestseller, The Danish Way of Parenting, recognized as one of the most-sold parenting books of all time and published in over 32 countries.
A frequent spokesperson for LEGO and a researcher at UC Berkeley’s Othering & Belonging Institute, Jessica regularly speaks on parenting, education, and well-being around the world. She continues to bridge groundbreaking research with real-life parenting challenges, and her fourth book is scheduled for release in Fall 2025.
Soren Poulsen
As CEO of Raising Digital Citizens, Soren brings over two decades of global leadership and marketing experience. Having successfully steered major brands and teams across multiple countries, he decided to channel his passion for family-focused solutions into Raising Digital Citizens after witnessing the transformative power of open conversations with his own children, Sophia and Sebastian. His strategic vision and hands-on leadership style ensure that everything we create is designed to help families thrive in today’s digital landscape.
Jessica Joelle Alexander
An internationally acclaimed Danish Parenting Expert, Cultural Researcher, Speaker, and Columnist, Jessica’s work has appeared in The Wall Street Journal, BBC World News, TIME, Vanity Fair, NPR, and more. She authored the global bestseller, The Danish Way of Parenting, recognized as one of the most-sold parenting books of all time and published in over 32 countries.
A frequent spokesperson for LEGO and a researcher at UC Berkeley’s Othering & Belonging Institute, Jessica regularly speaks on parenting, education, and well-being around the world. She continues to bridge groundbreaking research with real-life parenting challenges, and her fourth book is scheduled for release in Fall 2025.
Soren Poulsen
As CEO of Raising Digital Citizens, Soren brings over two decades of global leadership and marketing experience. Having successfully steered major brands and teams across multiple countries, he decided to channel his passion for family-focused solutions into Raising Digital Citizens after witnessing the transformative power of open conversations with his own children, Sophia and Sebastian. His strategic vision and hands-on leadership style ensure that everything we create is designed to help families thrive in today’s digital landscape.
Our Team
While our core group is small and tightly knit, we’re proud to introduce the dedicated members who bring Raising Digital Citizens to life:
Camille Amalie Wenner
Head of Creative and Innovation
A multidisciplinary creative trained at the Royal Danish Academy, Camille moves fluidly between product development, visual design, and storytelling to shape how Raising Digital Citizens looks, sounds, and grows. Her background spans in interaction, accessibility, and technology, giving her a rare instinct for building things that are both beautiful and usable.
Fernanda Palmiero
Strategic Advisor and Consultant
A strategic communications leader with a background in global brand building, Fernanda brings expertise in storytelling, partnerships, and reputation to help drive the conversation around digital citizenship and safer online experiences for children and families.
Justine Bourdeau
Head of Marketing
A forward-thinking strategist with a multicultural background, Justine has shaped strategy across product, marketing, and business operations, always with an eye for what actually moves the needle. She built and ran RDC's multi-channel acquisition engine, sharpening it constantly against real user behaviour and data.
Julie Hagen Andersen
Marketing Coordinator
Master of marketing, Julie’s artistic flair and design expertise shape Raising Digital Citizens’ look and feel. From conversation cards to digital content, she makes sure our channels are engaged and that families feel that RDC is for them, by making learning both fun and engaging.
Stine Liv Johansen
Psychologist and Behavioral Advisor
A PhD in media studies and Associate Professor at the Centre for Children's Literature and Media at Aarhus University, Stine researches children's digital lives, media use, and digital citizenship. She takes a practice-oriented approach to understanding how digital and mobile technologies shape children's everyday communication, learning, and play.
Our Past Interns
Gwen Jakubowski (Marketing)
A communications and media student with a natural gift for finding the human story inside a brand, Gwen leads with voice, shaping how RDC sounds across Instagram and LinkedIn. She brings a storyteller's instinct to everything, always asking not just what RDC should say, but why anyone would want to listen.
Zoe Button (Marketing)
A digital marketer and art director with a sharp eye for how a brand should look and move online, Zoe leads on social strategy and visual direction, building the campaigns, templates, and content systems that keep RDC alive. She thinks in both numbers and images, equally comfortable mapping out a content calendar and designing the post that fills it.
Our close friends at Greenspace
London-based creative consultancy that harnesses the power of good design, in-depth research, and powerful storytelling to create digital and physical experiences in a multitude of forms.
Our Global Network
Beyond our immediate team, we benefit from a growing network of world-class collaborators who share their expertise and passion with us. We extend our gratitude to organizations such as The Danish Institute for Child Psychology, Børns Vilkår, and Save the Children, and to esteemed professionals like Professor Thomas E. Lundtofte at the University of Southern Denmark, Dr. Shefali, Dr. Deborah MacNamara, Dr. Vanessa Lapointe, Prof. Aida Bikics, Jacob Sorgenfri, Jonathan Haidt, and Lenore Skenazy, among others. Their pioneering work in child psychology, online safety, and digital citizenship continues to inspire and guide our effort.
